Hello and welcome to the marketing summary of the week on the news that topics in today’s global marketing.
Uber reported a 29% drop in profits because an increase in food delivery can mitigate a drop in car sharing due to coronavirus.
During the era that ended on June 30, the coronavirus limited people’s andArray, resulting in a 75% reduction in reserves. However, global blockades boosted demand for Uber’s food delivery business, with a 113% increase in delivery.
In a call for results, CEO Dara Khosrowshahi said, “The Covid crisis has moved luxury delivery to a public service” because he believes Uber users will continue to order food and other parts through Uber delivery even when the world returns to normal. .
Overall quarterly earnings fell 29% year-on-year to $2.2 billion as the merry-go-round business fell on the results. Uber’s profits fell 67 percent to $790 million, while gross reserves generally fell 75 percent to $3 billion.
Khosrowshahi added: “We have not noticed any sign now that the company will be permanent.”
LinkedIn launches an encouraged crusade through its Covid-19 “meeting” network.
“Working It Out”, created through the BMB firm, follows 3 stories of adaptation to the new normal: pass a virtual task interview, start a new task remotely and make a presentation from home.
More than one in 10 British employees (12%) who has been running from home since the start of the lockup has had a virtual task interview and 13% have a new task remotely, according to a trademark exam.
Darain Faraz, LinkedIn’s director of logo marketing in the EMEA region, said: “This update has had an effect on how our members interact on the platform and we’ve noticed countless examples of the network sharing their stories, finds new jobs improving their skills through learning courses and supporting each other as they can.
A third of the staff in the main workplace of the Wetherspoons pub chain face layoffs due to the effect of coronavirus.
The cuts would not have a direct effect on the company’s 873 pubs, however, between 100 and 130 posts in the main workplace are at risk.
Chief Executive John Hutson said the resolution “is primarily the result of a slowdown in the bar and place-to-eat industry” and relief in expansion plans. But he says “no company resolution has been taken.”
In May, Wetherspoons said he planned to invest up-starting 11 million pounds in new social distance measures for drinkers and staff.
READ ALSO: Wetherspoon plans to cut up to 130
The foreign exchange company Travelex collapsed in the administration, with the rapid loss of more than 1,300 jobs.
Consultant PwC was appointed to complete a restructuring agreement, and administrators said they hit a cyberattack in December and that the ongoing pandemic had “had a strong effect on the company.”
Around 1,300 jobs were eliminated, but 1,800 UK-registered jobs were saved and 3,635 more were saved internationally. The deal reduced the group’s debts from 385 million pounds to just 160 million pounds, and 84 million pounds of new money was injected into the company.
Based on the agreement, Travelex executive leader Tony D’Souza will be replaced by “recovery specialist” Donald Muir.
READ ALSO: Travelex reaches rescue deal 1,300 uk jobs disappear
Virgin Media relaunched its V Festival after 3 years, with outstanding performances through artists such as Olly Murs and Dizzee Rascal.
Despite the festival’s cancellations, Virgin Media, in partnership with ITV and Manning Gottlieb OMD, will relaunch the occasion in August in a three-part special.
This year’s V Festival artists will stop at their original site in Chelmsford, Hylands Park, and the public will be able to join from home. Each one-hour episode will come with a combination of live musical performances and a review of the previous V Festival sets and exclusive interviews.
The campaign of the event, which will be broadcast on ITV2 from 21 to 23 August, will be broadcast on television, online, radio and digital.
Virgin Media’s executive brand and marketing director, Cilesta Van Doorn, said: “Festivals are a catalyst to unite with each other, and those are both social and musical occasions. While we can’t meet physically in the fields this year, we’re excited to keep other people connected not only to amazing live music, but also to their friends and family online.”
Virgin Media’s in-house team has also introduced a customer-centric campaign, providing a thousand V Festival gift boxes to customers.
Cadbury has become the official chocolate spouse of Chelsea Football Club, an agreement that will see confectionery logo marketers and small businesses through Chelsea’s Edge of the Box Club.
The program provides skills, education, and relationships for those who start out in business. Cadbury will share its experience through tailored webinars on marketing, sales and logo strategy. Three webinar participants will get an exhibition area on the perimeter panel on the appearance of the box grounds at Kingsmeadow, Chelsea’s women’s home, in the 2020/21 season.
“Start-ups and marketers are key to the country’s economic recovery,” says Samantha Greenwood, Cadbury’s global logo manager. “By partnering with Chelsea FC, which has such an old platform for small start-ups, we are excited to be able to use our privileged position to help expand businesses.
Football enthusiasts will have the opportunity to win Chelsea-themed prizes as a component of Cadbury’s Match and Win promotion.
GSK Consumer Healthcare encourages others who watch TV the day to revel in the joy of movement with their new crusade for the Voltarol pain relief brand.
A 60-second series of rated ads will be displayed on ITV Daytime, marking the first time the Daytime logo opens up to business opportunities. The crusade will see presenter Dee Thresher-Jones interview the ITV audience about her reports on pain management and how exercise has taken a step forward in their lives. A bespoke studio has been created through the ITV Studios day team to mimic the look and feel of ITV programs.
“Instead of repeating the same message, Voltarol actually needs to perceive reports of back pain and joints in adults over the age of 45, how it makes them feel and how it affects their lives to help us locate those who want to be authentic. stories, ” says Clodagh Hennessy, Voltarol’s logo manager.
An ITV survey that 80% of respondents suffered from back or joint pain.
According to the Springboard Footfall Monitor, attendance at retail destinations across the UK took a step forward in July, thanks to the reopening of hotel facilities.
Although July attendance declined by 39.4% year-on-year, it advanced by almost a fifth compared to June. “Attendance in July obviously increased with the reopening of the hotel business and the fact that attendance was higher in July and June, when the retail industry reopened, shows the importance of this sector for the retail sale of bricks and cement,” says Springboard’s marketing and expertise. Director. Diane Wehrle.
However, Wehrle warned: “All key adjustments identified as a transparent increase in attendance have already been implemented, but classic destinations still attract six out of ten shoppers who visited last year.”
Meanwhile, the Grocery Distribution Institute (IGD) warned in its most recent report that two-thirds of them are worried about going out to dinner.
“Consumers who hesitate to faint to eat will have to demonstrate the protective measures they take while providing a relaxing and enjoyable environment. Maintaining this balance will be incredibly complicated for some operators with physical area limitations,” says Simon Wainwright, IgD Director of Global Insights.
Consumer fears are expected to last, with 56% of IGD respondents saying they are less likely to attend public events for Bonfire Night in November.
Auto Trader’s new and used car market is about to present its first long-term television sponsorship contract this weekend, fitting the sponsor of Weekends on Dave.
The 12-month agreement will cause Auto Trader to remove a series of 10-second classified identity ads on other car lifestyles. These come with off-roaders, toy with vintage cars, go to the beach and visit a place to eat with self-service service. The presentation reflects Dave’s tone and humor and seeks to attract a high-level male audience.
“We are excited about the possibility of this sponsorship, as we seek to increase the visibility and frequency of the logo with a channel that has significant success and opportunities for new and used car buyers,” says Ben Darby, Director of Marketing Communications at Auto Trader.
“The weekend sponsorship at Dave allows us to show more of the brand’s personality and expand a strong family advertising component among Dave’s popular weekend programming.”
New car registrations increased by 11.3% in July, the first increase this year, as dealers reopened to the repressed call, with 174,887 cars hit the road, according to the Society of Motor Manufacturers and Merchants (SMMT).
Due to the covid-19 freeze, sales for the year to date have still fallen by 41.9% since 2019 and are expected to finish the year almost third below last year. The crisis means 20 billion pounds of lost sales for car brands. Eight of the 10 most sensible brands presented incentives to increase sales, SMMT said.
“The July figures are positive, with an uptick in the call for the start of the year and hot offers, which means that there are very smart deals to be concluded. However, we want to be careful, because showrooms have just reopened absolutely nationally and there is still a lot of uncertainty about the future,” says Mike Hawes, CEO of SMMT.
“By the end of September, we deserve to have a clearer concept of whether it is a long-term trfinish or not. Although this month’s figures offer hope, the market remains fragile in the face of imaginable long-term peaks and localized blockades as well as, unfortunately, most likely loss of tasks across the economy. The next few weeks will be very important to show if we are on the road to recovery.”
Disney plans to launch a new streaming service outside the U.S. To generate paid subscriptions, as their park and movie operations are affected by the Covid-19 pandemic.
The entertainment giant intends to implement the new service under its Star logo and stream a wider variety of content than Disney. The concept would be to offer content from the Disney group, which includes ABC, 20th Century Films and SearchLight Pictures.
While many theaters remain closed due to global crashes, the company also plans to offer its live remake of Mulan at Disney in September at a cost of $29.99 (23 euros). In markets where streaming is available, the film will continue to be shown in theaters.
Disney has already attracted 60.5 million paid subscribers, while the company totals more than one hundred million subscribers on its on-demand sites, adding ESPN, Hulu in the United States and the Hotstar streaming service in India.
Hopes are that by putting its power into the broadcast, Disney will capsize the typhoon after the company reported a loss of $4.7 billion (3.6 billion pounds) in the 3 months leading up to June 27, caused by the closure of its theme parks and delays in film releases. During the same era in 2019, the company made a profit of approximately $1.8 billion (1.4 billion pounds).
The pandemic was attributed an effect of $3 billion (2.3 billion pounds) on operating revenue. Overall earnings fell 42% to $11.8 billion (9 billion pounds).
However, Disney’s streaming revenue for the quarter increased 12% to $2.5 billion (1.9 billion pounds), while the operating source of revenue increased by 55% to $477 million (365 million pounds). The company attributed transmission revenue accumulation as a component to lower network scheduling, production and marketing costs, these increases were “component offset through declining advertising revenue.”
“Despite the continuing demanding situations of the pandemic, we have continued to take advantage of Disney’s good fortune, while expanding our business directly to the consumer around the world,” said CHIEF executive Bob Chapek.
“The global success of our comprehensive direct customer portfolio now exceeds one hundred million paid subscriptions, a vital step and a reaffirmation of our DTC strategy, which we consider the key to our company’s long-term growth.”
READ ALSO: Disney focuses on transmission as it falls at a loss
Apple’s senior vice president of marketing, Philip Schiller, resigns after decades in the tech giant.
Schiller, who led Apple’s product marketing work, will continue to run the App Store and Apple Events as Apple Fellow under the direction of CEO Tim Cook. Recently, he led plans and the execution effort of Apple’s first global virtual developer convention in June.
His replacement is Greg Joswiak, who has held the position of Vice President of Global Product Marketing for more than 4 years and has worked at Apple for two decades. He will lead Apple’s product control and marketing team, developer relations, market research, control, education, corporate marketing and foreign marketing.
With experience in computer engineering, Joswiak oversaw product control and marketing of many Apple products, adding the original iPod and iPhone.
“Joz’s many years of leadership in product marketing organization make him perfectly fit for this new role and will ensure an elegant transition at a time when the team is involved in such an exciting job,” Cook says. “I am very pleased that the entire control team is benefiting from their collaboration, concepts and energy.”
Pizza Express is about to close 67 restaurants, 1,100 jobs at risk.
Despite reports of “encouraging” calls from visitors at its 166 restaurants that reopened after closing, the chain said any restructuring, which can lead to the closure of 15% of all of its UK outlets, would put the company on a safer base. in a new social context. reality away.
The news comes just a day after the government’s “Eat Out to Help Out” food came into effect. All reopened Pizza Express restaurants participate in the program.
On the other hand, Dixons Carphone plans to eliminate 800 jobs in an effort to create a “flatter control structure” as it turns toward e-commerce.
The store said it hoped that streamlining internal control would allow for “clearer responsibility” among groups that promote “electric and cellular offerings.”
Prior to closing, Dixons Cartelephone had already closed its 531 Cartelephone Warehouse outlets and brought its cell phone business to Currys PC World outlets, a move that resulted in the loss of 2,900 jobs.
READ ALSO: Pizza Express could close 67 outlets and eliminate 1,100 jobs
The Competition and Markets Authority (CMA) has authorized Amazon’s 16% investment in Deliveroo after ruling that the agreement will not be particularly festive in the sector.
The CMA began its initial investigation into the agreement in December, after which it concluded that there is a “realistic perspective” that the transaction could harm competition.
The time stage of the investigation, established to investigate these concerns, concluded that the investment may result in a “substantial minimisation of competition”. However, Deliveroo argued that the effect of the coronavirus pandemic on his business meant it would fail financially and leave the market without Amazon’s investment.
The CMA concluded that, given the “gravity and urgency of Deliveroo’s monetary situation,” the food delivery business met the criteria of a “failing company” and that its exit from the market would be worse for customers.
After reviewing the stage after the lockout, when Deliveroo’s business improved, the CMA nevertheless made the decision that Amazon’s 16% stake would not particularly decrease the festival in the sector. However, if it had more control over Deliveroo, the CMA might want to open a new investigation.
WhatsApp has introduced a new feature that allows users to check the content of viral messages to fight fake news.
Users of the pilot project, which has been implemented in six countries in addition to the United Kingdom, can Google search for the content sent to them to verify complaints.
To do this, users click the magnifying glass icon next to messages that have transferred strings from five or more people. The function then searches for content online, identifying whether it is fake news or conspiracy theory.
The concept is to allow users to verify the facts even if their cats are encrypted. This allows them to download the message to their browser without WhatsApp seeing the content.
To date, WhatsApp has reduced the spread of viral messages on its platform by 70% by introducing limits on the movement of messages from 250 computers in 2018 to an organization by 2020.
READ ALSO: WhatsApp launches data verification for viral messages
Profits from the Drinks Company Diageo fell 47% year-on-year due to the closure of international restaurants and bars due to Covid-19 hitting sales.
The company, which owns brands such as Guinness, Johnnie Walker and Smirnoff, had to take a single hit of 1.3 billion pounds to reflect the decline in valuation of its operations in India, Nigeria, Ethiopia and Korea as the virus spread to those markets. . This means that operating profits for the year ended June 30 fell 47 percent to 2.1 billion pounds, while net sales fell 8.7 percent to 11.8 billion pounds.
Sales in North America increased, but this was offset by falls in all other regions.
CEO Ivan Menezes describes 2020 as a “two-part year” with consistent functionality in the first part of the year, before the Covid-19 epidemic presented “significant challenges.”
Heineken will use its UEFA European League sponsorship to advertise its flagship non-alcoholic beer, Heineken 0.0%, when the tournament resumes (August 5).
The brewer says it is the largest sponsorship contract involving a non-alcoholic beer logo and will last from the resumption of the 2019/2020 festival until 2024. Rights include LED track exposure, virtual rights, equipment hosting, adjustment projections and price ticket. Gifts. Array to be included in your “Now You Can” logo campaign.
Heineken has sponsored the Champions League since 1994, and added the Europa League in 2015 to advertise its Amstel brand. Amstel will now be on smaller local platforms in its fastest developing markets.
Heineken’s global sponsorship director, Hans Erik Tuijt, said: “Heineken 0.0% has experienced an incredibly strong expansion in recent years, so we are very happy to announce your first main sponsorship at a time when football is played almost every day. Array We is essential to inspire guilty consumers and give consumers choices.
EasyJet’s passenger numbers fell 99.6% in the last quarter of the year, as the coronavirus pandemic wiped out most of its flights.
The airline carried only 117,000 passengers in the three months prior to the end of June, with only 10 aircraft with 709 flights, at 315 for 165,656. This also led to a 99.6 percent drop in revenue to just 7 million pounds, while they sank to a loss of 324.5 billion pounds, with a profit of 174.2 million pounds in 2019.
However, CEO Johan Lundgren says he has “animated” himself through higher-than-expected call grades since the blocking restrictions eased, with flights in July to destinations like Faro and Nice operating with an 84% load. With reserves for the rest of the summer acting larger than expected, it expanded its program in the fourth quarter to about 40% of its overall capacity.
A group of experts is calling for a ban on advertising of polluting giant cars, saying the government takes strong action against classified sports app vehicle (SUV) ads in the same way as it did with classified smoking ads.
According to a report through the environmental tank The New Weather Institute and the weather charity Possible, the tendency to buy large cars is driven through advertising. SUVs account for more than 4 out of 10 new cars sold in the UK.
The proposal suggests that advertising of cars that emit on average more than 160 g of co2 according to the kilometer and those of more than 4.8 meters in duration be prohibited.
Andrew Simms, an author, said: “We ended tobacco advertising when we understood the risk of smoking to public health. Now that we know the damage to human fitness and weather through car pollution, it’s time to avoid the publicity that aggravates the problem.
“There are ads, then there are badverts, the promotion of larger SUVs and fewer emitters, it’s like a build-up of pollution, and we have to stop.”
In response, an automotive spokesman said fashion suVs are among the cleanest in history and that many can run on batteries. A government spokesman said it has a transportation plan to achieve its net target 0 through 2050 and offers incentives for cleaner vehicles.
READ ALSO: Ads for polluting cars ‘should be banned’
Nike has released a new ad coinciding with the NBA’s return to the United States that aims to celebrate the game as inspiration.
Narrated through American footballer Megan Rapinoe, it presents a split screen that shows 36 pairs of athletes and aims to highlight what athletes have in common. It has elite athletes, as well as Rapinoe, Eliud Kipchoge, Caster Semenya, Serena Williams and Cristiano Ronaldo.
This ad is the third in Nike’s “Can’t Stop Us” campaign, launched in March 2020 when the coronavirus pandemic spread around the world. The first invited athletes to “play indoors” while the second, “Never Too Far Down,” intended to tell athletes that they are capable of anything.
Microsoft still showed it in conversations to buy the US trades of the TikTok video sharing app, despite reports over the weekend that you may miss the deal.
Microsoft CEO Satya Nadella spoke to President Donald Trump Sunday about the acquisition amid White House considerations on China’s security and property issues.
He reported that Nadella trusted the president that a full security review of the implementation would be carried out and that a list of “appropriate economic benefits” would be presented to U.S. government officials.
Last week, Trump threatened to ban TikTok in the U.S. market, wondering about an imaginable deal with Microsoft.
“Microsoft fully appreciates the importance of addressing the president’s concerns,” the company said in a statement. “He is committed to getting the theme of TikTok for a comprehensive security review and providing a proper economy to the United States, adding the U.S. Treasury.”
TikTok’s presence in the U.S. It is estimated between $15 billion and $30 billion, with 80 million active users. Microsoft expects to conclude discussions with the parent company of the ByteDance application until September 15.
READ ALSO: Microsoft continues negotiations for TikTok’s U.S. operations.
Google has released a number of security updates and teams that will provide greater transparency and greater access to ad-supported content.
A number of innovations will be made to its “Why This Ad” feature (which shows users some of the points that came into play when they decided on a secure ad for them), with an advanced “About This Ad” option that also shows users the advertiser’s verified call in each ad.
There will also be a Spotlight ad transparency tool to provide others with detailed data on all the classified ads they see on the web, while ”Privacy Sandbox”, an open criteria initiative that will explore more privacy-focused Chrome tactics than virtual ones. classified ads.
The purpose is to delete third-party cookies in your browser.
In a blog post describing the updates, Google states that “the long-term status of virtual advertising promises new technologies, new criteria, and larger, more sustainable approaches, but it will take time to do so.”
“We recognize the concern that many industry players feel during this transition period.
“While there are other adjustments on the horizon, it is imperative that marketers and publishers don’t wait to act.”
Forbes magazine has published its annual recap of the world’s top 50, with a list governed by American sports.
The New York Yankees are in place, followed by three NBA teams: the New York Knicks, the LA Lakers and the Golden State Warriors.
Real Madrid ranks sixth, the most sensible non-American team valued at $4.24 billion, followed by the New England Patriots, Barcelona and the New York Giants. Manchester United will circulate the 10 most sensible with a valuation of $3.81 billion.
The next non-American sporting team is Bayern Munich (24), followed by Manchester City (34) and Chelsea (37). Arsenal (47) is the last to make the 50 most sensible, and Liverpool fails to make the cut.
READ ALSO: The World’s Most Valuable Sports 2020
A survey through the Confederation of British Industry (CBI) found that two-thirds of corporations say they are “fully functioning, compared to some in June.
21% of corporations said they were operational, with some premises still closed.
“With the slow reopening of businesses, this month’s knowledge turns out to imply a turning point for the economy,” says CBI economist Alpesh Paleja, before noting that many, especially in the customer sectors, were still in “serious monetary problems.”
Companies reported that, on average, they were operating at 85% of their previous capacity due to social distance, at 72% when tougher decisions were made in June.
READ ALSO: Two-thirds UK are ‘fully operational’ after COVID, survey says
Former Arsenal and England goalkeeper David Seaman is the face of a Plusnet crusade created with Karmarama that aims to save other people money by adopting a more “Yorkshire” attitude towards life.
Launched over the weekend to coincide with Yorkshire Day, the “Save it Like Safe Hands” consultant introduces Seaman to give cash management tips and tricks, based on his reports in the county.
Chapters include “The Smart Speaker: How to Communicate to Reach an Agreement in Yorkshire Friendly Way,” “Making a Bargain” and “Converting Penns to Pounds.”
Plusnet marketing director Sam Calvert said: “Being from Yorkshire, we are obsessed with the concept of offering our consumers the price in cash, and what better day to celebrate this cash-saving attitude than Yorkshire Day, with one of Yorkshire’s top savers.
“We hope other people can take advantage of David’s recommendation and use it to make a Smart Yorkshire-style deal.”
A total of seven brands nominated for Brand of the Year, and the winner will be announced at the Marketing Week Masters Awards in September.
Heagen-Dazs doubles its investment in virtual marketing seeking to “capitalize on momentum” obtained with closure.
People may travel again, but the risk of quarantine and fear of a momentary wave make it difficult to recover customer confidence in the industry.
The use of partnerships mitigates emerging media prices while benefiting from the rise of e-commerce and ensuring that partners oppose their performance.
PokerStars has spent more than six months making its new positioning fit a global Covid as it seeks to build a logo beyond poker.
The broadcaster’s annual award focuses on ethnic diversity after new studies revealed that British advertising reflected other cultures well.
Ben-Jerry’s has noticed an increase in the number of other people who need to buy their ice cream after speaking on Twitter against the Home Office’s remedy for migrants.