The Ultimate Fit of the UEFA Women’s Champions League will have the opportunity to donate 50,000 euros to a mission of the UEFA Children’s Foundation, thanks to Visa, UEFA’s women’s football partner.
Visa, the UEFA component of women’s football, has announced that it will donate 50,000 euros to the UEFA Children’s Foundation as a component of its activation of the Player of the Match award in Sunday’s Women’s Champions League final in San Sebastian, where VfL Wolfsburg will face the reigning one. Olympic champions. Lyon.
This season, Visa gives the player who has the maximum effect in the final, the opportunity to decide on one of the 245 projects supported through the UEFA Children’s Foundation, to obtain a donation of 50,000 euros from Visa.
“The UEFA Children’s Foundation aims to live other young people around the world and we are very happy to partner with Visa, because in combination we can help more disadvantaged children,” said UEFA Children’s Foundation Secretary-General Urs Kluser.
“Footballers are role models for young people and the player in the form of Sunday can become even bigger. By opting for the allocation that will get the funds, this player will help the lives of hundreds, if not thousands, of disadvantaged young people.”
The UEFA Children’s Foundation uses football as a springboard to empower young people around the world. This is achieved by launching sports and educational projects that allow young people to be informed and play, which ultimately improves their prospects.
“There has never been a more vital time to support footballers, and this year we have continued to reinforce our continued commitment to helping women’s football at all levels,” said Adrian Farina, marketing director of Visa Europa. “We are very proud of what we have already achieved through our partnership with UEFA Women’s Soccer and, with the help of the UEFA Foundation, we look forward to following this path by directly helping those who use football forever.”
In December 2018, UEFA announced a historic seven-year partnership with Visa, which is UEFA’s first women’s football sponsor.
“This is a glorious initiative through Visa to give the player of Sunday’s match between VfL Wolfsburg and Olympique Lyonnais the opportunity to make a life-changing gesture,” said Nadine Kessler, UEFA’s women’s soccer director. “Football has the strength to initiate positive change, giving women confidence, resilience and life skills. That is why I am so pleased that, through the UEFA Children’s Foundation, the latter will have a lasting legacy to help young people’s lives. »
This historic agreement has made Visa a key wife of the UEFA Women’s Champions League, UEFA Women’s Euro, the UEFA and UEFA U-17 Women’s Championships until 2025, as well as UEFA’s UEFA Together football marketing platform #WePlayStrong, which aims to inspire more women and play football.
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