Aston Villa and Wolverhampton Wanderers have moved to the top of the Premier League club table when it comes to Instagram fans in a new ranking.
Unsurprisingly, Manchester United lead the league with 63. 3 million Instagram followers, Aston Villa eighth with 3. 7 million and Wolves eleventh with 2. 46 million.
Japanese game 6takarakuji also looked at the number of Instagram users interacting with accounts: the average Wolves post had 28,300 enthusiastic likes and Villa had 25,400 likes.
Wolves enthusiasts consistently outperformed most other enthusiasts in terms of engagement with their club’s social media accounts, with 1. 2 per cent of them interacting with posts, while 0. 72 per cent of Aston Villa enthusiasts liked or commented on their club’s posts.
The Midlands football giants were behind global football brands. Manchester United recorded 276,600 likes. Manchester City had the second highest number of fans with 50. 2 million and 141,200 likes.
Liverpool had the third-highest number of fans with 43. 9 million, with 217,600 likes per Instagram post, 76,400 more than Manchester City’s per post.
Sayaka Yamamoto, content director at 6takarakuji, said: “The Premier League is the biggest league in the world, so it’s interesting to see which groups have the largest number of followers on Instagram, as football enthusiasts are known to be very unwavering and passionate towards their club.
“It is amazing to see that the 20 league groups together have over two hundred million followers, reflecting the popularity of the Premier League. “
He added: “It is also desirable to point out that although Burnley are ranked as having the lowest fan base, for a city of 94,700 people, they are still an incredibly well-supported club.
Burnley were the subject of a surprising documentary last season, which may be an option for Villa and Wolves if they need to get more supporters, as well as win a trophy.
Villa and Wolves also have popular pages on X (formerly Twitter) and Facebook, as well as many fan-run accounts that have thousands of followers.