Maximuscle’s millionaire tv host and founder Zef Eisenberg, who held several motorcycle racing records, died in a Porsche 911 Turbo S in Elvington Airfield, York.
Millionaire Eisenberg, a self-proclaimed Speed Freak, had about 50 British and world ground speed records, a Guinness World Record.
Tributes were paid to the “truly unique” sprinter Eisenberg, who died while looking to break the British ground speed record.
The record for a wheeled vehicle is lately 207. 6 mph, set by driver Tony Densham in 1970.
A security guard, who was on duty at the time, said today that the ultra-fast driving force killed when his car, believed to be a 1,200-horsepower Porsche, “went off the track and overturned. “
He said: “I’ve noticed many of those record attempts.
“It’s the worst twist of fate I’ve noticed here in years, worse than Richard Hammond.
“The car just went off the track and flipped over. The next thing I knew, all the police cars were rolling. “
Former Top Gear host Richard Hammond was in a coma for two weeks after crashing into a jet car at Elvington Airfield in 2006.
Eisenberg, a former competitive bodybuilder and founder of sports nutrition company Maximuscle, has in the past presented an ITV4 series called Speed Freaks and has also appeared on other screens including The Bike Show.
The father of two had already survived an almost fatal turn of fate while traveling at 230 mph on a Rolls-Royce jet motorcycle at Elvington Airfield in 2016.
The turn of fate took position as a new world record was sought: taken to the hospital with 11 damaged and allegedly dead bones.
Although he said he would never walk again, he recovered after a few months and returned to the airfield on the anniversary of the accident.
The last post published through Eisenberg on social media showed a 1,200 hp Porsche Sand Racer Madmax that was reposted on September 30, with the caption: “Late-nightArray . . . for the next step of MADnessArray. . . “
He later added: “After going to 239. 6 mph at Vmax, let’s cheer ourselves up and see what the beast can offer. . . updates to follow. “
The 47-year records come with the world’s fastest turbine motorcycle after reaching 234 mph.
Last year, he told the Motor Sport podcast about the possibility of breaking records.
He said, “My challenge is, when is that enough? Me to go further.
“If you can move on to 234 mph, why 244 mph?”
Speaking previously with Goodwood Road & Racing, he explained what it’s like to hang onto a motorcycle that goes over two hundred miles per hour.
He said: “At 234 mph, it still accelerates. But we were getting off the track and I couldn’t stand it. It took me 3 years of gym to reach this speed. “
“At 220 mph, the disc in my vertebrae came out here. There are so many things implemented in the neck. “
He said the team placed a strap between his helmet and his frame to “prevent his head from breaking backwards. “
The sprinter added: “It allowed me to increase speed without my neck compressing and exploding one disc at a time. This is not for sensitive souls. “
Born in London, the runner left school after taking his GCSE before founding the Maximuscle logo, which is temporarily a leading provider of sports nutrition in the UK.
After forming the company, he sold it for 162 million pounds, then presented a 150 million-pound Dragon’s Den-style fitness fund that listened to the arguments of entrepreneurs.
He recently lived in Saint Peter Port in Guernsey, helping to identify the largest concrete skatepark and the largest adventure park on the island.
Last month, it introduced a V8 motorcycle, the Eisenberg V8, with a 3,000cc V8 engine.
In statements to the FT about winning his first million, the runner said his secret to good fortune “is to be infinitely curious and (not) afraid of commitment, difficult paintings and seeking to solve things. “
Speaking of his preparation for business: “My formaty years were complicated, but I learned that the only way to do it is to pass it, and if you fall, you have to get up. “
In the past he had won a prestigious Royal Automobile Club award for his “adventurous spirit”.
Satmohan Panesar, editor-in-charge of ITV, said: “Zef was a unique figure whose hobby for speed was evident in his presentation, and his professional and non-public achievements attest to his dynamism and determination.
“We will miss him very much through all those who have worked with him and our deepest condolences to his friends and family. “
At Elvington in September 2019, Eisenberg overcate the fastest time in the world by an unfair electric and entrusted the feat to a teammate who died in the Isle of Man TT races.
He celebrated it after breaking the International Motorcycle Federation (FIM) record for a kilometre flying on the motorcycle that his friend and colleague Daley Mathison was supposed to ride in the Isle of Man TT Zero race this year.
Eisenberg told the Palestinian Authority news firm at the time that he was wearing a picture of his friend in his furs and was also wearing Mathison’s knee pads.
Eisenberg said: “I made him and his wife Natalie a promise that he would take the motorcycle to world glory.
“He was with me every single time he went out. We’re all sorry there with us.
“I hope he now smiles from heaven. “
North Yorkshire police said authorities had been called to report a “serious collision” at Elvington Airfield east of York at 4. 30pm on Thursday afternoon.
Heartbreaking images of the crumpled wreckage of a vehicle taken by police to the airfield last night.
Today, a finger tip search on the Elvington Trail as the investigation continues.
One of Motorsport UK said: “Yesterday at Elvington Airfield, Zef sought to break the UK floor speed record in a Porsche 911 Turbo S, once organised through Straightliners Ltd/UKTA.
“At 4:30 p. m. , the car is uncontrollable at full speed at the end of a race.
“Local police and ambulance crews were present, but the driving force tragically died at the scene.
“Zef leaves his wife Mirella D’Antonio and their two children. “
The addition: “Everyone’s mind at Motorsport UK and within the UK motorsport network remains with Zef Eisenberg’s family, event organisers and other members of the motorsport network provided at Elvington Airfield. “
The attempt organized through Straightliners Limited and the UK Timing Association, which said: “All in Straightliners and UKTA offer their condolences to Zef’s partner Mirella, the Eisenberg family, the vehicle’s operations and structure team and everyone who supported Zef’s efforts with their bikes and car. “
Authorities said a full investigation into fatal accident cases would be introduced.
York Council protection and fitness officials arrived at the scene to contact police for clues to the road.
Lately it’s hard to know how fast the driving force travels when it collided.
The UK ground speed record is the fastest ground speed achieved with a vehicle in the UK.
The record is judged by the speed of the car in a duration travel and averaged in two races in opposite directions.
One of the first records set in 1924 when Malcolm Campbwell drove the 350-horsepower Sunbeam Blue Bird to succeed in the reclining kilometer (146. 16 m. p. h. ) and the flying kilometer (146. 15 m. p. h. ) in Pendine Sands, Wales.
A year later, it broke records, hitting 150. 76 mph and 150 mph respectively.
Over the years, several drivers, including Tony Densham and Robert Horne, have damaged records.
On October 3, 1970, Tony Densham set a record in Elvington, Yorkshire, with a flight mile of 207. 6 m. p. h.
Speeds of one kilometer of flight or one kilometer of flight are judged by the speed of a vehicle at a non-stop start.
Motorsport UK said it was running with the organizer of the occasion and the North Yorkshire police in the investigation.
This comes days after several new Guinness World Records were set in Elvington, adding Jason Liversidge, who drove 67 mph in a specially adapted wheelchair.
The personal site, which is an active airfield, is also an installation of power education, filming and other testing purposes for professional organizations.
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